How Belief Can Transform - Elizabeth Mary Hancock

How Belief Can Transform

I do truly feel that belief can transform. Today I want to share with you how something very close to home helped me to realise that I need to apply my coaching skills in my personal life as well as my business. Warning: I am about to completely out myself here!

Every Christmas for the last 3 years we have had ‘The Elves’ visit for the run up to Christmas.

The kids get into a frenzy of excitement and it gets ME fired up and excited about Christmas just as much!

The Elves write my kids letters to let them know how they are doing, encourage them to do well at school, at home, behave and go to bed nicely so they can be on the good list – you get the picture.

belief can transform

One day I was stuck for what to write, so was scanning past letters for inspiration.  Every single one said ‘You’re doing well, BUT…….’
I was shocked, why couldn’t I just say ‘You’re Freaking Awesome and are going to get SO MANY PRESENTS!’

Something was holding me back.  What was it? Did I fear that if I was too positive they would get cocky and stop trying, that I would run out of ways that I could manipulate them in to behaving?  Why the heck couldn’t I just say – ‘Well done Izzy & Josh’!


I love my kids more than anything and was appalled at myself.  I realised that subconsciously, something could not let me simply praise them without there being a ‘BUT.’

I realised that this was down to how I’d grown up myself around praise and encouragement – stuff I work deeply on in many aspects of my life, especially when it comes to business and relationships.  But somehow I’d missed this.

I was bitterly disappointed, that with all my coaching experience and the work I’ve done on myself, I wasn’t applying my own coaching principles to my own children:


  • Acceptance
  • Validation
  • Praise
  • Gratitude
  • Belief
  • Trust


I had got stuck in the cycle of wanting my children to reach that unobtainable goal of being perfect in every way, and forgot to acknowledge just how brilliant they already were.  I realised that if I applied my coaching principles not just to my business but to my own ways of parenting and to my children, I could turn this around.

I didn’t need help to be told what was the right thing to do, but I needed re-assurance that I hadn’t blown it already by being so negative.  I reached out to a friend who is a parenting coach and got some amazing support for how I was feeling and the encouragement that the next move I was planning was the right one.

So, I wrote them the best letter EVER!  I told them they WERE ALREADY at the TOP of Santa’s good list and he was SO proud of them, just like their Mum and Dad were.

I will never forget the look on their faces as they read the letter – their eyes almost popped out of their heads, the biggest beaming smiles spread across their beautiful faces and they jumped up and down with happiness.  They congratulated each other, hugging and jumping and couldn’t wait to share the news!

In addition, because they were now AT the top of the good list, they wanted to stay there, and did everything they could to do make sure that happened – which of course it did!  We had an incredible visit to Lapland to meet the big man himself and we had the best Christmas ever!

The moral of this story? 

  • When we take some time to stop, examine what’s going on, the patterns we’ve created that haven’t been working, we inevitable find the answers to what we’re looking for.
  • When we take the time to look inwards and plan our next steps, we will intuitively know what is the right path to take.
  • When others show belief in us, the results know no bounds.
  • When others see something in us that we don’t, the gift of knowing that can bring those gifts about and make things happen.
  • When we get a taste of what it’s like to feel great about something, we are able to maintain that naturally and with ease.


So, how can you apply this to business? 

  • Take some time to stop and examine what’s going on in your business. What hasn’t been working, what do you need to address?
  • Take some more time to look inwards at your own beliefs, thought patterns, skills and habits. What do you need help with?
  • Create a plan for your next steps.
  • Reach out for help – a friend. colleague, accountability partner, mentor or coach.
  • Allow the belief others have in you to be absorbed. Ask yourself. ‘If  I believed in this as much as X does, what would be possible?’  Belief hold us back in so many areas – with it anything is possible!
  • Act on the feedback, support and encouragement others are giving you. How can you apply it to your business?


Belief and Mindset go hand in hand.  Once you believe in yourself, you’ll create a winning mindset!  With a winning mindset you’ll be able to reach more people and turn them into paying clients who you can make a real difference to.

If you know belief & mindset are your nuts to crack, especially when it comes to a positive mindset around sales, then my Master Your Mindset, Master Your Sales Course is the next perfect step for you.

Regardless, I’d love to hear your comments on this blog, please do let me know what you think!

With love and gratitude

 Liz x

P.S.  For you blog post scanners – there’s great content in this article I don’t want you to miss, but if you’re stressed and short of time, Master Your Mindset, Master Your Sales will help you!

P.P.S. If that’s not resonating and you’d rather continue alone, I believe in you.  But I also want to help you because doing this alone can be tough.  It’s much easier to get some help and because I’m so passionate about this I’ve opened up a few slots on my calendar this week to help you.  Click here to book your Elf Help’ breakthrough session.  We’ll brainstorm the things in your business which aren’t working and identify what we can change to move you in to success and fulfilment in your business and beyond.

  • Annette says:

    Thank you so much for sharing this honest and inspiring article. It is a great reminder that often our well intended suggestions for improvement overshadow the positive feedback, thus creating the impression of deficiency. For me now the REAL challenge will be to look where this BUT shows up in the interactions I have with myself – thanks for the reminder, Liz!

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